Friday, October 29, 2010

Media Meditation #4 Pirate Radio–How One Boat Saved an Entire Genre of Music!

“Pirate Radio” Official Trailer

Wednesday night I watched Pirate Radio for the first time, when it came out in 2009 I had thought it would be amusing but never got around to seeing it. I found out I wasn’t missing to much. Although the movie had quirky British humor which I do love, the plot of the story came up short for me, there were many times I was bored and not engaged.

This was surprising though because the movie did have a killer soundtrack in my option, set in the 1960’s the movie had an easy go at attacking the limbic brain with well-known classic songs. Each time I heard one I was pulled back in; The Kinks, The Who, and David Bowie each song fit the mood and energy that the film should have had.

David Bowie- Let’s Dance from YouTube

I mean its hard to compete with the greatness of Bowie but I found this movie to be kind of a flop, on a separate note, I did learn a lot about the history of radio censorship in England and there were a few quality quotes from the movie I think are worth sharing as well discuss Censored 2011 in class.

The Count: To all our listeners, this is what I have to say - God bless you all. And as for you bastards in charge, don't dream it's over. Years will come, years will go, and politicians will do fuck all to make the world a better place. But all over the world, young men and young women will always dream dreams and put those dreams into song. Nothing important dies tonight, just a few ugly guys on a crappy ship. The only sadness tonight is that, in future years, there'll be so many fantastic songs that it will not be our privilege to play. But, believe you me, they will still be written, they will still be sung and they will be the wonder of the world.

I think the movie also had a great message about standing up to censorship in the media and doing what is right for the people and not what the government deems correct. I like the fact that it is based on a true story and I think that for many people this will bring nostalgia for a time where things were much more free spirited.

Image from <http://www.imdb.com/media/rm3943663872/tt1131729 >

Media Meditation #3 The Girl Effect (or lack of effectiveness)

The Girl Effect

In my Brand and Account Managment class a few weeks ago, we were talking about advertising and for some reason we were shown this video for The Girl Effect which is an organization which is trying to empower females in suffering communities. This video is all limbic and neocortex, the music is soothing and allows you to read the words and try to gage what the meaning is. It does however have very fast pacing so you stay engaged and the persuasive techniques are strong but in many ways they are avoiding the important topics, after watching this clip I still had no idea what I was supposed to do with the information.

Throughout the video it asks rhetorical questions that make you feel guilty for the world issues at hand. They also give a simple solution…a girl? Okay so they back it up with some examples on how a girl could potentially change the world, but honestly I don’t see why a boy could not do the same things. I do believe that girls should be empowered but with this video I am confused as to if they really are.

I visited the website to learn more about this project and found it somewhat more informative but it was still set up as to distract from the actual purpose by looking really cool and edgy. girl

Image from <http://www.girleffect.org/learn/the-big-picture >

Everything is put into black and white, they have no gray zone of how things could change, either you donate money to 12 and 13 year old girls and their lives turn out perfect. Or you don’t. And if you don’t these girls will be married off, knocked up, die in childbirth, or get AIDS and die. They use fear and group dynamic to pressure people into helping. I don’t feel strongly that this organization is really helping…

Also, there are some underlying questions of ownership- who made this organization? Nike! It is never said anywhere on the website or the videos but if you search through the About Us section of the website you can see that the Nike Foundation website is where all the real information is. If I had read that page first, I think I would support this cause so much more, but the way they are advertising makes me question their motives, it seems distracting and not very serious, when changing the world in this way is a very serious issue.

Here is another video of a Parody of their video that breaks down all the issues that the Girl Affect avoids in their original claims. I think it helps to balance the issue and should make the organization question their campaign a little more.

The Girl Effect Parody-Idiot Effect

This video shows a different side of all of the issues involved and the group that created it, http://www.corrupt.org/ has a lot of strong view points and is definitely an interesting site. I don’t agree with all their statements but I think they really do a good job of analyzing The Girl Affect message and trying to make people think more deeply about what is really going on.

Sunday, October 17, 2010

Mid-Semester Reflection- “Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.” -Peter F. Drucker

1) After Studying media for eight weeks in this class, what have you learned? Please be specific

Now that we are eight weeks in the course I feel like I have learned a lot of things in many different areas, having taken Mass Media and Society w/ R. Williams my sophomore year, I had previously used the Power Tools that we began the class with, but I had sadly lost some of that power. Using the tools again was a great refresher and I find myself now analyzing every media that I come in contact with. So much so my brother will no longer watch the Patriots games with me. Aside from those great skills, which I think will be very important to me as a marketer. I felt I learned a lot about the United States society and how it has changed with books such as Amusing Ourselves to Death. This book showed how things over the years have changed our society and made me reflect on myself as someone who uses technology everyday. I found the information about how photography changed the way we looked at news to be particularly interesting because I have always found articles more interesting with photos but never really understood why. I think there are so many important things that we reflect on in this class, that will allow us to be more successful in the media driven society, it makes me think deeper about marketing and information I receive and makes me consider the ownership of this media and how that is reflected in the information. I believe many Americans take information without considering this and it could lead us into a society similar to the reality constructed in the novel Feed and that is terrifying.

2) What is the most important thing you have learned about yourself as a critical reader, a writer, and a thinker in this class so far?

I think the most important thing I have developed in this class so far, is realizing the importance of being a critical thinker. I have always avoided the talks on politics and government because I was to lazy to consider the issues fully, but through this course I realized that it is important to be knowledgeable about this issues as well as other news and happenings in our society, as well as other societies around the world because it does impact me. I enjoyed the reflective readings we have done in the class because it allowed me to work on reading critically. I have always been person who reads things for the general meaning, but pulling out small facts and details made me see whole other sides to the stories. I am not sure if my writing has improved but I find the class blog a great way to compare my writing to others and to challenge myself further as a writer.

3) What’s one thing you would do differently this first half of the semester if you were to take this class again?

If I was to start this class over again, I think I would begin by doing the readings more critically so I could absorb more of the information. I read all the material but I didn’t think to apply it to my life as a marketing major. A lot of the information we have read in books such as Amusing Ourselves to Death is important to consider in marketing. The history of how advertising began with newspapers and photography and knowing how people respond to that, and how it has changed is also important.

4) What’s one thing you would like me to do differently this first half of the semester if you were to take this class again?

I took Mass Media and Society my sophomore year and many of the things we discuss with the media tools are very repetitive. Although I enjoy the tools, I would like for it to go even further or use different materials because I have seen many of the media materials already.

5) Please comment on the usefulness of the power tools, our quizzes, the course blog, your personal blog, our films, and our books( Amusing Ourselves to Death, Feed, Media/Society, Project Censored) as learning tools.
The Course Blog- I find our Course Blog to be the most helpful tool in the class, I love that there is an easy and useful place that I can check in and see what we are doing, go over what we have done, and see where there is homework all in one location. I love that it is interactive and that as a class, we all get to participate in building it and the convergence of having all the material in one place is great.

The Power Tools- I loved the power tools the first time we used them, but like I said in the previous question, they feel very repetitive to me this semester. I do enjoy the insight they give me into material, as well as, the helpfulness and power they give me as a marketer. I find myself using them in many of my other classes and in my daily life.

Our Quizzes- The quizzes are a great, fun learning tool. They help me tell where I am with the Power Tools and also allow us to see a range of other content we may not just stumble upon on the internet. I think they are important but sometimes unnecessary because I have already seen some of the content.

My Personal Blog-  I think its great that each person in the class has their own place on the web to create content. I think it would be interesting to do more with reading each others blogs, because sometimes it feels like we are typing to no one and where is the fun of a blog without the followers. I also have trouble with putting my own personality into this blog because it has certain defined criteria but that is understandable since it is part of a class.

The Films- The films and short video clips we have watched this semester have led me to think more critically about the content of the media that we are seeing. Reel Bad Arabs was a shocking film for me and made me consider things I normally would not have thought about and also how a change could be made.

I also found the video The Machine is Us/ing Us by Kansas State University to be a great introduction into the class and made me think about how technology is changing our society and how that is affect me as a college student, and how it will affect my future.

These, along with the short clips have added a lot of depth to the class and also a different form of entertaining content, because as Neil Postman suggests, we are Amusing Ourselves to Death.

The Books- I had read Feed by MT Anderson before this class because of a recommendation from a friend, I found that I could not put the book down, but also that it gave me chills because of how easily I could imagine the society that the book depicts. I think the shock factor that Anderson gives really wakes you up and makes you think about what technology is doing to our nation. feed

Image from < http://myworldofbooks.wordpress.com/2010/02/14/feed-2/ >

Amusing Ourselves to Death by Neil Postman was a more challenging read which I had trouble getting through but the information was so important to have read. I think that the book alone would be hard but adding in the class discussion really made the time spent reading worth it.

amusing

Image From < http://www.acrossthepage.net/2009/07/26/amusing-ourselves-to-death/ >

Media Society by David Croteau and William Hoynes came across at first textbook like, but the writing remained interesting because they gave relevant stories and facts which made each text unique and worth the time to read. I found the class blog to be really important during these posts because I was able to pick up on things I missed by reading other peoples responses.

bay

Image From < http://www.sa2.info/ARCHIVE/2002/09sepA.html>

So far I have really liked Project Censored 2011 because I find it interesting to read about the things the media does not talk about for one reason or another.

censored

Image From < http://www.projectcensored.org/store/

Project Censored: “Feed” for Real- India giving 1.2 Billion People Biometric ID Cards

Censored 2011’s number 22 most censored story is, 1.2 Billion People in India to be Given Biometric ID Cards

idImage From of < http://www.puppetgov.com/2009/06/27/india-to-institute-national-id-card/ >

  • These cards hold a persons: Name, age, birth date, and either fingerprints or iris scan
  • They will not have caste or religious information
  • Forty-two percent of India’s population is below the poverty line; this ID system will help citizens because they will no longer have trouble identifying themselves.

 

old man Image From < http://www.puppetgov.com/2009/09/18/india-population-to-be-given-biometric-id-cards/ >

 

  • The Biometric number will be entered every time a person accesses services from government departments, DMV offices, and hospitals, as well as other offices.
  • India is hoping this will lead to more people paying income taxes (Only 5% do right now!)
  • Lack of identification causes citizens to not be included in many programs which help people in need, the ID cards will prevent this and allow them the benefits.
  • The plan is to reach 600 million people in the next 5 years (by 2014)
  • Estimated cost for the project is $3.5 billion
  • This will hopefully also protect people, because it will prevent events such as the 2008 Mumbai attacks by boosting security

bioImage from of < http://current.com/1igfu4c >

Home Security GK Pillai talks about the Biometric ID Cards and Census

Although this story is considered “Censored” in the United States, by google-ing the title, I was able to come up with hundreds of results with relevant information, mostly from other countries. The US might not be talking about this but the rest of the world is and India is also not afraid to share. Many of these articles have repetitive information but an important one to check out is India’s Unique Identification Authority of India Website  which has lots of information on the planning and objectives of the Biometric ID Cards and how the process will be completed.

Here are a few links which have the story and more information:

India Launches Biometric Census- BBC News

India issues biometric ID to entire population- Wired.co.uk

India to issue all 1.2 billion citizens with biometric ID cards- The Times Online- UK

One billion Indians to get biometric ID cards- Computerweekly.com

The video below gives more information about what is happening with the ID cards and how people in other parts of the world as feeling about them.

A video from RussiaToday about the India Census

In doing the Lexis Nexis search I was able to come across other articles with similar information, but very few from US sources, most were actually articles which could be found just by searching for “India Biometric ID Cards”, it was very easy to find information about this topic. The vibe I got when trying to analyze why this would be censored in the United States may be because we are in similar talks about having a similar ID process.

natl-id-card Image from <http://thegrassyknollonline.com/2008/01/21/real-id-may-be-required-for-purchasing-medicine/ >

Monday, October 4, 2010

Camp Champ Radio Spot: The Units are Feeding your Brain!

Attention Units!

Tired of a null technological existence?

Plug into “The Feed”!!!

This meg brag new technology will replace all of your old electronics. No need to carry that laptop to class, or put that phone up to your ear!

“Hey! This is Mike Sorrentino, AKA The Situation. With the FEED I can easily find my local tanning salons, the dopest night clubs and where to buy the sickest hair gels. Just ask my boy Brad Pitt, he LOVES the FEED.”

“I have no need to memorize movie scripts anymore, the Feed does all that pointless work for me!”- Brad Pitt

Your brain is just an outdated computer-Upgrade to Feed!

With Feed you can chat while Driving- No more tickets!

Get updated on the latest styles-INSTANTLY!

You can research homework while sitting in class!

Balance your checkbook while brushing your teeth!

Solve world conflict, save the rainforest, save the world---> all the information how is just a Feed away!

If you are listening to this right now, you are not Plugged in! Join the new world and Plug into the Feed! All the units are doing it!

Questions on where to purchase this meg cool new gadget?! Check out your local electronics store!

But don’t worry, after the Feed is installed you will never have to go to the store again, just look it up on the Feed, think, and buy!

Feed stores will ship to any location you desire!

Plug into the Feed today!

 

This is the radio spot from my group project for #ccm315 persuading listeners to buy “The Feed” a fictional electronic program based from the book Feed by MT Anderson.